Branding

Form and function in two dimensions: I compose elements into a cohesive, clear design to communicate my message. My designs make use of good graphic design principles in works such as scientific presentations, promotional brochures, and apparel.

Tellme university recruiting

I photographed and designed a unique brochure in the form of postcards strung along a bright orange Tellme-branded keychain. Each postcard featured stories of individual employees and why university students should work for Tellme. Concept and management by Liz Ditty. :)

Tellme holiday party

Created invitation, logo, and website registration for an internal Tellme Holiday Party.

  • Client: Tellme Networks

Windsor Preschool Academy

Created logo for Windsor Preschool Academy, a new school in the Silicon Valley.

  • Created in: Adobe Illustrator
  • Finished: July 2008

car-cdr T-shirt

Everyone loves urban-looking blotchy T-shirts, so to appeal to those who would normally by Abercrombie's $25+ T-shirts, I designed this for them. Created in Illustrator, with Don Hertzfeldt-inspired characters. A lot have been already sold. You can purchase a T-shirt from Upsilon Pi Epsilon. Greg Krimer, a friend, penned the tagline as an instructor teaching Scheme to Berkeley undergraduates. Carolen is my model here. :)

Academic Centers peer advising T-shirt

We needed some (better) eye-catching T-shirts for this year, so I opted for a retro-like style aided by the Engravers MT typeface and a pastel background. The icon within the hexagon was rendered in Maya Vector using an orthogonal camera, and butchered in Illustrator.

  • Commission for the Academic Centers
  • Tool: Illustrator, Maya
  • Completed: A few days
  • Duration: Mid-July 2004

 

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